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Happy Fall!
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It's finally starting to feel less like the heat of summer here in Southern California.

I have a bone to pick. If I could rewrite every event strategy deck, I’d change one word: 𝗳𝘂𝗻𝗻𝗲𝗹. ​
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​People don’t move through funnels, 𝘁𝗵𝗲𝘆 𝗺𝗼𝘃𝗲 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗳𝗲𝗲𝗹𝗶𝗻𝗴𝘀. ​
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Don't get me wrong. I understand marketing and sales funnels as a useful visual and concept. My point is that we get stuck there and forget that we are trying to move HUMANS, and to get a human to move requires an emotional journey.
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I boil it down to this.
​The best-performing events ACTIVATE, ILLICIT, and GRAB people emotionally at the right moments in the journey.​
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Yes, you need marketing metrics and numbers. Impact is in numbers.
I'd love to help organizers develop their human milestones.
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✅ Want higher registrations? Build the feeling of “I can’t wait to be there.”
✅ Want lively sessions? Build shared energy. The moments that make people laugh and feel like "wow that was such a good use of my time!"
🎤 Want return attendance and loyal promoters? Build for community, connection, stories, and badges of belonging that activate momentum
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𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀:
The attendee journey isn’t linear.
Emotions are not linear.
We live in a non-linear, multi-dimensional world. So should our events.

Keep thinking, keep winking,
— Denise

​Twofold Story: Helping you build journeys, not agendas.

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