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Denise Cannon | Events 2 Experiences

Denise Cannon | Events 2 Experiences

Events that get the CEO to ask, "Why is everyone so calm?"


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Jun 30

Experience Wink 26.09: Ranch, beer, waffle house

I've been binging on one of the great stories of the year - it's finally some GOOD news, and I think it relates to everything I stand for when it comes to experiences. Did you hear about the Scottish fan who flew into Boston expecting a country he'd been warned about, only to crown (or cone) it "New Scotland" because so many of his countrymen had taken over the bars in kilts? Free drink refills and a morning "hello" won him over. Watch enough of these World Cup clips (if this is news to you,...

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Jun 16

Experience Wink 26.08: The phone went away. The crowd showed up.

Jun 02

Experience Wink 26.06: Big business, real momentum

May 19

Experience Wink 26.06: Big business, real momentum

Apr 06

Experience Wink 26.05: Your biggest event isn’t your biggest risk

Mar 24

Experience Wink 26.04: My strange addiction

Feb 18

Experience Wink 26.03: Buckle Up, Baby. The Fire Horse is a Wild Ride

Feb 03

Experience Wink 26.02: How to Justify Experiential Without Doing Some TikTok Dance

Jan 13

Experience Wink 26.01: Not Another 2026 Trends List

Dec 09

Experience Wink #18: 10 Questions That Change How Events Are Designed

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