I’ve been thinking a lot about what the events industry is telling us right now. Mergers. Private equity. Tighter budgets. More pressure to prove value. Check this out: CMOs now allocate up to 24% of B2B marketing budgets to live events. Events are no longer viewed as “supporting tactics.” They are becoming core channels for growth and relationships.52% of business leaders + 47% of event marketers rank live events as their highest-ROI marketing channelLeadership increasingly expects...