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It’s Halloween week, and the goblins are out. 👻
Not the kind that knock on your door... These goblins sneak into event planning when you skip the strategy.

They whisper things like:
👻 “Just find a cool venue.”
👻 “Let’s add more sessions.”
👻 “People will love this giveaway!”

Those are the goblins of reaction. ​
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And they’ll eat your time, your budget, and your sanity if you let them.

But let's not forget about candy. 🍭

All those shiny ideas that look irresistible but leave you with a sugar crash afterward. Things like

🍭Trendy photo booths
🍭Interesting but off-brand entertainment
🍭Overstuffed agendas. The 15th panel that could’ve been one.)

So this week’s Experience Wink is a little Halloween PSA for every CEO and planner out there:
​Before you start doing, stop and think.

Here are 10 ways to do that with both the CEO level and the event planner in mind.

This mindset is at the core of what I’m building right now to help both CEOs and event planners turn their events into experiences. I have a few new GPTs coming out to help!

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So a lesson - before we get hit by goblins or sticky with candy, let's pause long enough to think strategically. It will definitely help at the dentist. 😂

👉 What’s the biggest challenge you face when you’re responsible for an event?​
Do reply and let me know if there's something top of mind, as I would love to build that into my GPT flow.

Keep thinking, keep winking,
— Denise

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Twofold Story: Helping you build journeys, not agendas.

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